Doe Deere’s success story is like a modern-day fairy tale. She grew up in Russia where she entertained her ideas of fashion and makeup with her childhood friends. They would play pretend that involved applying thick layers of brightly colored makeup that sparked the imagination. She brought that love for makeup and fashion with her to the United States when she moved here at age nineteen. She incorporated her ideas into her everyday appearance and into her work in the music industry. She soon discovered that she loved to make makeup tutorial videos which she would post to Youtube.
She decided to open an Ebay store where she could sell her clothing designs. She needed a name for the store. That is when she created the name Lime Crime. She eventually began to make her own makeup because she was having a hard time finding the colorful makeup that she wanted to wear. Her products began selling very well and from that point forward Lime Crime began to grow by leaps and bounds. Pretty soon, Lime Crime had become a household name and was one of the first online based cosmetics companies to become a force in the makeup industry. They began to carve a path to success that had been unmatched in the world of online makeup sales.
Doe Deere is very hands on when it comes to promoting and creating products that will be released to the public. She stays busy with meetings and in the lab where new makeup products are being created. She said that she stays very busy throughout the day but that it is what she loves to do. She is happy to have the opportunity to be able to do what she loves. Lime Crime is constantly coming out with incredible new products that their loyal fans can’t seem to get enough of. They currently have several different types of lip colors and eye color that have a deep and rich color that is meant to last all day. Some of their most popular colors to date are in the Velvatines collection which is a liquid lip color that transforms into a matte lip color that lasts for several hours.