The luxury markets of the financial world have recently been expanding across a range of different areas including close partnerships being built between the top brands in the world. One area which has been pioneered by the DAMAC Properties group and its founder, Hussain Sajwani has been the development of partnerships between his own real estate brand and many of the top luxury, lifestyle, and aspirational companies in the world; not only has Sajwani developed a close partnership with The Trump Organization but he has also recently unveiled the first sponsorship deal between a real estate development and a designer brand, Versace.
A number of years ago, the Hussain Sajwani family became close to the New York-based real estate mogul and the current U.S. President, Donald Trump. Sajwani created a partnership with the Trump brand which has taken shape with two golf-based resorts and luxury real estate developments being created on the outskirts of Dubai where the DAMAC owner believes the Trump brand carries the most weight.
In 2017, the Trump International Golf Club Dubai opened its doors to much acclaim for the standard of the course designed by Tiger Woods and the opulent nature of the accommodation. Based around the stunning Beverly Hills-style resorts of yesteryear combined with the latest technology and green building developments, the DAMAC brand is now set to open a second golf resort located within easy reach of Dubai which will also be brand with the Trump logo.
Perhaps the most interesting partnership many real estate and financial experts are looking forward to seeing take shape is the creation of the Versace Home designed AKYON Nine Elms apartments in the English capital of London. Thought to be the first such partnership, DAMAC Properties believes the decision to use the designers from Versace Home to create the interiors of this new construction will attract buyers to a property offering unrivaled views across the River Thames.
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