Born and raised in Joao Pessoa, Robert Santiago attended Pio X-Marist College and obtained a degree in Business Administration. He also joined the University Center of Joao Pessoa and began his career journey at a Brazillian based manufacturer company called Cafe Santa Rosa. But this man had bigger dreams and ended up quitting this job to pursue entrepreneurship by starting his own company that specialized in selling cartoons made out of cardboard. His first companies name was called Cartoonage.
This power move was not the end of his entrepreneurship spirit. Roberto Santiago then furthered his career by venturing into real estate in the late 80’s. The year was 1987 when he decided to purchase land to open the Manaira Mall. In the city of Joao, this mall sits on 75,000 meters of land! That is very impressive compared to the nearby shopping malls that are half the dimensions. But it took Roberto two long years to have the courage to turn his dream mall into reality.
1989 was the year the mall was opened, and it has been a mega landmark ever since. This massive mall consists of 280 stores and even has a state of the art movie theater with 11 cinema rooms and the most up to date technology, several delicious places to satisfy your hunger, a humongous arcade that is more like an electronic amusement park, an innovative gym with all the bells and whistles and a college! They even have one of the largest concert halls located on the roof of this mall called The Domus Hall. Think of the Beverly Center ( the mall in Beverly Hills) on steroids, and that is what this mall is like.
Business real estate mogul Roberto Santiago was not finished expanding his dream. He continued his vision and opened up an entirely new mall in 2013 called the Mangerira. This mall is just as lovely if not better than its sister mall Manaira. The fact that the malls bring thousands of visitors each year speaks volumes. The presence of the mega malls has brought other business owners to this town which boosted the entire economy of the community. Plus the property value surrounding the mall has gone up significantly. He has single-handedly raised the bar for his community and gave back in the same breath.
Roberto’s success was not handed to him and did not come easy. He attributes his massive wealth to hard work, dedication, and perseverance and commitment to greatness. Without his vision, this town would have never had an economic boom and would have stayed behind times. He was the real estate agent to bring the developers together and make money moves. He also has other ventures in trading, sportsmanship, and other businesses. He is an all around down to earth kind of guy. He knows where he came from and he never forgets that.