Early life/Educational Background
Doe Deere is the global “Unicorn Queen”’ of colors. Native to Russia, she was brought up in New York City. Here, she learned fashion design after which she became the founder and CEO of Lime Crime Cosmetics. Doe Deere was among the first booming female entrepreneurs to establish online make up companies.
Where did she get the idea to become profitable?
Doe Deere started by making and designing her cloth designs – an independent online cloth line. In 2004, she launched a new eBay account – “limecrime” for her new DIY line of fashion. She formed everything by herself and intended her entire look to be on-brand. This is how she became an affiliate to colorful makeup.
Initially, the makeup brand idea came from her sewing days. When she discovered that unusual and bright colors were rarely available, she was inspired to start making them. A few months downwards, Doe Deere was already making steady sales. Therefore, she launched her makeup line in 2008.
What Does Lime Crime Cosmetics sell?
The first collection comprised of beautiful brushes, primers, glitter, a variety of blush and eyeshadow. She promoted these through online makeup tutorials that turned out to be much simplified. By 2009, the awareness began taking off, and the rest is history.
Currently, the pacesetter trades in Los Angeles, California. Her dedication is based on producing boldly colorful cosmetics, approved and vegan. Lime Crime presently offers “criminally coveted” lipsticks, shiny lip-gloss, nail polish, rainbow-colored liners, loose pigments, and eyeshadow palettes. All these products are available in retail shops and online both in the US and internationally.
How did she land on the first customer?
Doe Deere began a new blog that mostly displayed makeup tutorials. This was helpful in showing off the use of the products in fun ways. Besides, she conducted online contests such as “Must-Be-Pink” plus additional giveaways of fantasy-style items and makeup. By this online publicity, she began establishing a solid base. Currently, Lime Crime has three million Instagram followers.
Why such an unusually fun name for her brand?
Doe Deere had thought about fairytales, cases by which things would rhyme. To sound more fanciful, providing her brand the feel of fantasy that she was trying to make, she just begun playing around with words. She loved the manner in which “limecrime” sounded when it rolled off her tongue. As a routine, the Lime Crime family normally enjoys playing with words and making as many fun puns as likely. No wonder one of their favorite names is “Airborne Unicorn!”