Doe Deere – The Founder of Lime Crime Cosmetics

Early life/Educational Background

Doe Deere is the global “Unicorn Queen”’ of colors. Native to Russia, she was brought up in New York City. Here, she learned fashion design after which she became the founder and CEO of Lime Crime Cosmetics. Doe Deere was among the first booming female entrepreneurs to establish online make up companies.

Where did she get the idea to become profitable?

Doe Deere started by making and designing her cloth designs – an independent online cloth line. In 2004, she launched a new eBay account – “limecrime” for her new DIY line of fashion. She formed everything by herself and intended her entire look to be on-brand. This is how she became an affiliate to colorful makeup.

Initially, the makeup brand idea came from her sewing days. When she discovered that unusual and bright colors were rarely available, she was inspired to start making them. A few months downwards, Doe Deere was already making steady sales. Therefore, she launched her makeup line in 2008.

What Does Lime Crime Cosmetics sell?

The first collection comprised of beautiful brushes, primers, glitter, a variety of blush and eyeshadow. She promoted these through online makeup tutorials that turned out to be much simplified. By 2009, the awareness began taking off, and the rest is history.

Currently, the pacesetter trades in Los Angeles, California. Her dedication is based on producing boldly colorful cosmetics, approved and vegan. Lime Crime presently offers “criminally coveted” lipsticks, shiny lip-gloss, nail polish, rainbow-colored liners, loose pigments, and eyeshadow palettes. All these products are available in retail shops and online both in the US and internationally.

How did she land on the first customer?

Doe Deere began a new blog that mostly displayed makeup tutorials. This was helpful in showing off the use of the products in fun ways. Besides, she conducted online contests such as “Must-Be-Pink” plus additional giveaways of fantasy-style items and makeup. By this online publicity, she began establishing a solid base. Currently, Lime Crime has three million Instagram followers.

Why such an unusually fun name for her brand?

Doe Deere had thought about fairytales, cases by which things would rhyme. To sound more fanciful, providing her brand the feel of fantasy that she was trying to make, she just begun playing around with words. She loved the manner in which “limecrime” sounded when it rolled off her tongue. As a routine, the Lime Crime family normally enjoys playing with words and making as many fun puns as likely. No wonder one of their favorite names is “Airborne Unicorn!”

Business, the Lime Crime way. 📊💐

A post shared by Doe Deere (@doedeere) on

Mina Ebrahimi Left A Family Business To Start A Catering Company

There are some who stick with their family’s business all through their lives and who find success and fulfillment in doing that. Mina Ebrahimi is someone who chose to leave her family business behind when she felt that it was time to get started on her own. When she decided that she would like to start a catering business, she left behind the bakery business that her family had been running and she stepped out on her own. She started up Saint Germain Catering and grew it into something that is successful and that she is proud to show off.

Mina Ebrahimi serves the DC metro area with her catering business, and she has been around for multiple decades doing just that. She has been providing food to people for more than twenty years. She is grateful to her parents because they brought her to the United States and gave her an opportunity here. She is grateful for the time that she spent working at their business with them and all that she learned there. She was a part of her parents’ bakery since she was very young, and the years that she spent helping with the business prepared her for all that she does today.

There are people who would like to become like Mina Ebrahimi, who would like to start their own businesses and make it on their own. She would like to be a mentor to such people and to help them figure out what they need to be doing to make it. Mina Ebrahimi has taken on a mentoring role and she has helped those who are looking to get started in the business world. She has given back to the world by helping out those people who are in need of someone they can look up to.

https://www.linkedin.com/in/mina-ebrahimi-1037b41/

Doe Deere’s Incredible Success With Lime Crime

Doe Deere’s success story is like a modern-day fairy tale. She grew up in Russia where she entertained her ideas of fashion and makeup with her childhood friends. They would play pretend that involved applying thick layers of brightly colored makeup that sparked the imagination. She brought that love for makeup and fashion with her to the United States when she moved here at age nineteen. She incorporated her ideas into her everyday appearance and into her work in the music industry. She soon discovered that she loved to make makeup tutorial videos which she would post to Youtube.

 

She decided to open an Ebay store where she could sell her clothing designs. She needed a name for the store. That is when she created the name Lime Crime. She eventually began to make her own makeup because she was having a hard time finding the colorful makeup that she wanted to wear. Her products began selling very well and from that point forward Lime Crime began to grow by leaps and bounds. Pretty soon, Lime Crime had become a household name and was one of the first online based cosmetics companies to become a force in the makeup industry. They began to carve a path to success that had been unmatched in the world of online makeup sales.

 

She said that she stays very busy throughout the day but that it is what she loves to do. She is happy to have the opportunity to be able to do what she loves. Lime Crime is constantly coming out with incredible new products that their loyal fans can’t seem to get enough of. They currently have several different types of lip colors and eye color that have a deep and rich color that is meant to last all day. Some of their most popular colors to date are in the Velvatines collection which is a liquid lip color that transforms into a matte lip color that lasts for several hours.

Learn more:

http://www.doedeere.com/